| 1.1.4 Health Risk, Data Analysis and Risk Perception |
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Quantitative analysis of illness and mortality data underpins how scientists identify health risks.
A correlation between a lifestyle factor and a disease outcome does not prove causation, because confounding variables can produce the same statistical pattern.
Establishing a causal link requires controlled studies with:
- Valid methods that measure what they are intended to measure
- Reliable repetition that gives consistent results when the study is repeated
- Representative samples that reflect the wider population being studied
- Adequate (large) sample sizes to reduce the influence of chance
When studies disagree, scientists weigh sample design, study length, and how confounders were managed.
This is why guidance on diet and CHD (coronary heart disease) is sometimes revised as new evidence emerges.
The second key idea is that human perception of risk is shaped by psychology, not statistics.
Familiar, voluntary, and slow-developing risks such as a poor diet are routinely underestimated.
Novel, involuntary, and dramatic risks are routinely overestimated.
For CHD specifically, this bias means many people fail to act on solid scientific evidence linking saturated fat, smoking, and inactivity to disease.
Examiners reward candidates who connect data analysis to behaviour change, and who evaluate (not just describe) the design of studies and the limitations of correlation.